Mar 30, 2022
It can pay off for insurers to invest in long-term health even when a substantial portion of members will disenroll. A study published in the Journal of the American Medical Association (JAMA) finds that about 1 in 5 members disenrolls from a commercial insurer each year. However, 1 in 3 of those who leave will return.
An insurer must determine whether upfront costs of preventive care, screenings, and treatments will result in cost-savings while the member is still enrolled. However, the probability of reenrollment should also be factored into this decision.
