Blue Shield of California Auto Digital Opt-In at Enrollment

Blue Shield of California is expanding efforts to reach members digitally, encouraging them to register for an online account at blueshieldca.com to access benefits and manage their healthcare more easily.

Real Time Communications for Members

Members who provide their email address during enrollment but have not registered for an online account, will begin receiving email notifications about digital communications and updates available in the secure message center on the Blue Shield member portal. Emails supporting this campaign will provide members with a preview of a digital communications experience and encourage members to create an online account to view these documents. Sample emails can be found here. Members will continue to receive paper letters in the mail, until they create an account and opt-in to digital communications.

Upon creating an online account at blueshieldca.com, members can:

• Opt-in to digital communications, suppressing paper communications, unless required by state or federal law, or,
• Opt-out of digital communications, enabling paper only communications

This campaign will begin September 12, 2021.

The Employee Enrollment Application is changing as part of the focus on delivering a positive member experience.

Starting August 20, you will see new fields added and existing fields modified on the subscriber and dependent information sections. To ensure a quick and painless enrollment experience, talk with your clients about these new fields before entering application information into the Employer Enrollment Tool. Required fields will keep you from moving forward until that information is keyed in. If you do find yourself without required application information, use the “save for later” button at the bottom of the Employee Enrollment screen to save your progress then connect with the client. Once you receive the required information you can resume the application via the “view enrollments” button on the home screen.

Here’s what’s changing as of August 20:

• Member communications preference is now a required field, which means you must include the member’s chosen preference for electronic or paper communication in order to enroll the subscriber, spouse/partner, and dependent children over 12 years old.
• The electronic communication selection will require you to provide Blue Shield with the member’s email address so they can reach out and complete their online account registration. The initial ID cards will still be physically mailed to members choosing electronic communications, but all additional orders will be sent to the member’s online account per their communication preference.
• Paper communication selection will require you to provide Blue Shield with the member’s address, already a required field on the applications, however this preference can be changed when registering for an account at blueshieldca.com.

Cell and landline phone number fields are now followed by consent language. This will let Blue Shield know if the member prefers receiving health and wellness education information via phone call or SMS text. Cell phone, landline phone, and communication consent are optional fields for the member and are only required to be filled out by you if the member voluntarily provided this information.