Sep 28, 2023
Empire would like to remind you that on January 1, 2024, Empire BlueCross BlueShield and Empire BlueCross will become Anthem Blue Cross and Blue Shield and Anthem Blue Cross
Please be assured that this name transition will not impact plans, pricing, networks, coverage, level of support, or service.
Transition Period
As the transition period begins, here are guidelines for using the Empire and Anthem names as we approach the effective date.
Materials in the market – For a period of time, you, your clients, and members will see both Empire and Anthem brands in the market. Follow these guidelines for choosing the right brand:
- Existing clients – When communicating with these clients, use the Empire name until January 1, 2024. When renewing these clients for 2024, use Anthem Blue Cross and Blue Shield or Anthem Blue Cross.
- Prospects or new clients – For those with effective dates of January 1, 2024, or after, use Anthem Blue Cross and Blue Shield or Anthem Blue Cross.
- Broker Hub – A new resource filter has been added to make it easy to find the Empire or Anthem-branded materials you need.
Communications
Empire/Anthem will begin communicating with members and the public.
In September, members will receive an email (upstate / downstate) with details about the name transition and what they can expect. Empire/Anthem will continue to share information and updates with them throughout the year including messaging on Explanation of Benefits and the website. Members will also receive new Anthem-branded ID cards when their policy renews for 2024.
On January 1, 2024, members will be automatically redirected from empireblue.com to anthembluecross.com. Based on their health plan branding, they can also visit the following sites for information:
- Empire BlueCross BlueShield members can visit anthem.com.
- Empire BlueCross members can visit anthembluecross.com.
On September 18, 2023, Empire/Anthem launched an omni-channel campaign, alerting members, and consumers of their name transition. New Yorkers may begin to see the Anthem name and logo throughout their communities and in their homes on billboards, outdoor advertising, and on social media. Watch this short video (upstate / downstate) which will appear on numerous media channels.
While the official launch isn’t until January 1, 2024, Empire/Anthem will continue to share news and updates with you in advance to help you prepare. To learn more, please visit anthembluecross.com/faq or contact your Amwins Connect Sales Representative.
