Jun 15, 2023
Want to help increase employee participation in benefits but unsure how to effectively educate employees about their benefits packages?
Think like a marketer. Boosting employee benefits engagement requires creative strategies and tailored communications.
Join Guardian for the first of a three-part Enrollment Boot Camp series to help you prepare a robust and engaging enrollment strategy that targets employee needs. Guardian’s Leaders of Group Benefits Marketing and Enrollment will discuss how to implement a more tailored, effective and continuous benefits communication strategy.
Date: Wednesday, June 21, 2023
Time: 9:00 am PT | 12:00 pm ET
In this first session, Guardian speakers will discuss:
- Factors that employers and brokers should consider when developing an enrollment strategy
- Approaching benefits strategy like a marketer
- Employing creative strategies to increase benefits engagement
- Personalizing and targeting communications to meet employees’ needs
Panelists will include:
- Rachel Chamberlin, Head of Enrollments
- Melissa Rothchild, Head of Marketing, Group Benefits
REGISTER & RECEIVE THE ON-DEMAND REPLAY: Even if you can't attend the live event, register and you'll receive a link to the on-demand replay within hours of the webinar concluding.
GET YOUR QUESTIONS IN EARLY. Submit your questions when you register.
EARN SHRM/HRCI CREDITS. This webinar is approved for 1 SHRM and 1 HRCI professional development credit.
