Sep 11, 2023
UnitedHealthcare is launching a direct marketing campaign to prospects in September, 2023, targeting business decision makers with 7-250 employees in several markets, including California, Connecticut, Maryland, New York, Virginia, and Washington, D.C.
This campaign is designed to better educate prospects, which may help brokers grow their businesses with UnitedHealthcare. Messaging to prospective employers suggests that UnitedHealthcare may have a health insurance plan to meet their business's needs and includes an offer to obtain informational materials.
This campaign, which consists of a marketing letter and an informational handbook, includes the following calls to action:
- Contacting their broker
- Visiting a web site
- Calling a toll-free number
- Mailing a business reply card
Prospects in Oxford markets will receive similar Oxford-branded material.
Contact your Amwins Connect Regional Sales Manager for more information.
