Jun 09, 2023
It’s been three years since the onset of the COVID-19 pandemic. But in those three years, we’ve seen a profound change in the public perception of health and wellness and the expectations for health coverage. The coronavirus has fundamentally altered aspects of our lives, perhaps even permanently.
This is especially true in the insurance space, particularly for brokers, benefits managers, and HR professionals. Companies all over the world have had to reconsider their approach to remote work, work-life balance, corporate culture, recruiting and retaining talent, employee health and wellness, and benefits offerings.
As a result, the very concept of “wellness” has evolved and expanded. This has, in turn, changed the types of benefits offered by employers.
To attract and retain top-tier talent, employers are regularly expected to offer ancillary benefits in addition to the traditional health coverage. These can also include “perks” like telemedicine options, virtual fitness classes, mental health treatment modalities, and family planning benefits.
Most of the US workforce now expects more from their employers when it comes to the types of benefits offered. In fact, according to recent research, nearly 70% of workers state that ancillary benefits, including vision, dental, and overall wellness, influence their decision to stay with a company or move to a competitor with better offerings.
This means that if a company wants to attract the best talent and recruit from the upper echelons of the workforce, they need to offer attractive benefits packages that will meet these demands.
That also means that offering just conventional health coverage plans is no longer enough to treat the holistic health of employees. As the definition of wellness expanded, so did the requirements to treat it. Workers are acutely aware of this fact and are now expecting more.
CoPower can help meet these growing demands.
Contact your Amwins Connect Sales Representative to learn more about CoPower.
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